The challenge: Increase club membership sign-ups for a premium gym with strong competition
Television & Digital
Client: Title Boxing Club
Brief: Reach primarily women considering gym memberships with an alternative to the traditional gym experience
What better way is there to destress than by taking your aggression out on a punching bag? The burdens of life add up, but stepping in to Title Boxing gives you a free mind and clarity away from your tough day.
Creative Direction/Copywriting: Erik Williams | Producer: Ashley King