The challenge: Increase awareness of ODMHAS's alcohol related resources
Television & Digital
Client: Ohio Department of Mental Health & Addiction Services
Brief: Reach consumers with creative advertising to educate the market on ODMHAS's mental health resources as it relates to alcohol.
With a spike in alcohol related addiction during the COVID-19 pandemic, the Ohio Department of Mental Health & Addiction Services wanted a campaign reaching the state of Ohio with creative messaging showing the effects of alcohol addiction on both work and family life.
Creative Direction/Copywriting: Erik Williams and Chris Stabile | Producer: Chris Stabile | Agency: Singleton & Partners