The challenge: How do you bring natural, non-processed milk, to the masses through a radio spot? Use a cute kid, of course!
Radio
Client: Hartzler Family Dairy
Brief: Relate the benefits of the Hartzler Family Dairy product line while staying consistent to the core brand values.
Radio advertising might seem like a better fit for a bygone era, but I love the beautiful simplicity of the direct messaging and writing that goes into it. A young child's voice, struggling over the word non-homogenized, was the spark behind the idea. Maintaining a cute, playful voice and relaying the aspects of the dairy business that are important to the client but unfamiliar to the public was key.