The challenge: Increase brand awareness and enrollment at Lakeshore Dance and Gymnastics
Television & Digital
Client: Lakeshore Dance and Gymnastics
Brief: Introduce Lakeshore Dance and Gymnastics to parents and teens through digital and social channels to drive both broader brand awareness as well as increased enrollment.
After a few different ideas, we decided the most impactful way to tell the story of Lakeshore was through the voices of the gymnasts and their coach. With interview style creative, we were able to bring the brand to life through the own words of its most ardent supporters.
Creative Direction/Copywriting: Erik Williams | Producers: Frankie Prijatel and Ashley King