The challenge: Tease a partnership announcement in the lead-up to the biggest television event of the year.
Television
Client: Cleveland Cavaliers/CW43
Brief: Tease the announcement of a media partnership between the Cleveland Cavaliers and their new local broadcast partner CW43.
A partnership deal between the Cleveland Cavaliers and CW43 was to be announced on Tuesday following the Super Bowl, with a tease running in the break prior to kickoff in the big game itself. The biggest challenge here was timing. We found out on Wednesday night and had to turn around a commercial for Sunday.
Knowing that we didn't have much time to shoot let alone edit, I worked on a simple concept reveal within the letters FREE, similar to the Marvel cinematic titles.
Creative Direction/Copywriting: Erik Williams | Producer: Chris Kline