The challenge: Position Apex Skin as a premiere skin care product vendor
Social Media (Facebook & Instagram)
Client: Apex Skin
Brief: Reach social users with catchy video to promote Apex Skin products and sales
As a small piece of Apex's larger campaign I created videos for their social product push. The client goal was to increase sales of the Apex Skin product line while simultaneously positioning the white-label products as a high-end alternative to established and well known brands. Through the use of typography based motion graphics and catchy music we were able to increase their exposure and sales.
Creative Direction/Copywriting: Erik Williams | Producer: Erik Williams